International Tea Culture Industry Expo
First Half April 10 - April 13 │ COEX Magok, Seoul
Second Half November 06 - November 09 │ COEX Samsung-dong, Pliets, Seoul
A hall where you can discover premium teas, tea utensils, and crafts from India, Sri Lanka, Japan, Taiwan, and other countries.
Famous teas from around the world, including India’s Darjeeling and Assam, Sri Lanka’s Uva Black Tea, Japan’s Kyoto Uji Matcha, Taiwan’s Oriental Beauty, Alishan High Mountain Tea, and Wenshan Pouchong Tea, will be showcased. Additionally, tea utensils from renowned brands like Meissen, Wedgwood, and Royal Copenhagen will be exhibited.
A hall featuring premium teas produced in Korea, including green tea, fermented tea, black tea, matcha, white tea, and blended tea from Hadong, Boseong, Jeju, Jangheung, Gangjin, and Suncheon.
Renowned tea masters from Boseong, the "Green Tea Capital of Korea," and Hadong, the birthplace of the "Royal Tea," will showcase their premium products, including green tea, fermented tea, black tea, and rice cake tea. Visitors can also explore temple teas produced in Daeheungsa and Hwaeomsa temples.
China, the birthplace of tea, presents a collection of world-renowned teas and tea utensils. Among the highlights is Yunnan Pu’er Tea, which includes aged wild tea from centuries-old trees, fermented Shu Pu’er, and rare vintage teas dating back to the 1950s.
Additionally, China’s top ten famous teas—Longjing, Biluochun, Xinyang Maojian, Huangshan Maofeng, Taiping Houkui, Junshan Yinzhen, Keemun Black Tea, Tieguanyin, and Qianliang Tea—will be showcased. Visitors can also explore a range of exquisite tea utensils, including the famous Yixing Zisha teapots in various styles, tea trays, water boilers, and metal kettles.
A space dedicated to tea meditation and yoga, a growing trend among modern wellness enthusiasts. Tea meditation masters will guide visitors through a mindful experience of preparing, smelling, and tasting tea while observing subtle changes in their senses.
Participants can engage in a meditative journey that involves feeling the warmth of the teapot, observing the tea’s color, inhaling its aroma, and experiencing the delicate flavors with every sip.
A hall featuring premium tea utensils handcrafted by renowned Korean ceramic artists from Gimhae, Mungyeong, Icheon, and Miryang.
Exhibited works include traditional Buncheong ceramics, characterized by their white clay coating, as well as famous Korean celadon and blue-and-white porcelain. Visitors can explore an array of teaware, including painted celadon, iron-painted porcelain, and vibrant red-glazed ceramics.
A hall showcasing a variety of handcrafted tea-related artworks, including wooden tea trays, silver and iron kettles, Hanbok (traditional Korean clothing), and naturally dyed fabrics.
Visitors can explore an extensive collection of tea utensils, including wooden tea trays, metal kettles, lacquered tea bowls, bamboo tea scoops, and handcrafted whisks for matcha preparation.
A hall designed for aspiring tea café entrepreneurs, offering consultations on everything from business planning to menu development.
Successful tea café owners will provide insights into the challenges and solutions of starting a tea café, covering topics such as tea selection, tea education, and food pairing options.
A hall where local and international tea industry buyers can connect directly with tea producers, tea ware artisans, and craft experts.
With increasing global demand for Korean tea and tea utensils, this space offers exhibitors opportunities to network with international buyers. Translators will be available to facilitate communication, providing a platform for business discussions and expanding marketing opportunities.
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